Tag Archives: JCP

Martha + JCP, Update

martha JCP logo

SO, earlier this week I  blogged about J C Penneys’ mod, new makeover

 + gushed about their collaboration with Martha.

https://redbirdv.wordpress.com/2013/04/30/marthas-at-jcp/

martha - parade

Well, last night I saw one of their  TV commercials, + it was very odd.

It sounded downright apologetic!

It seems the buying public has not embraced the new JCP as I have!

Furthermore, they, J C Penneys (no longer JCP!),  has “listened”

(to the howls of protesting ex-shoppers, I presume)

+ will go back to their stodgy, former selves!

martha macy's

That’s right!

But wait.  There’s more!

Macys is suing Penneys + Martha!

Penneys has fired the new CEO responsible for the new look!

The humanity!

 I guess this concludes my Martha-at-Penneys coverage!

If anyone still cares, one can read more about it here:

http://www.nbcnews.com/business/j-c-penney-tries-woo-customers-back-apology-6C9720068


Martha’s At JCP!

Who among us still reads the Sunday paper?

Just wondering, because our Parade magazine this week had a

cover story on Martha Stewart.

martha - parade

She’s written a new book about aging for baby boomers, which is nice + all . . .

. . . but what really piqued my interest was that she’s got stuff at JCP!

martha JCP logo

JC-what?  You ask?

Penneys is now JCP!

They have totally revamped themselves, + so far, I’m digging the changes.

Everything’s preppy , trendy + positively J. Crew-esque!

 — at great prices!

But Martha + JCP?

I haven’t been this excited since Martha was at K-Mart . . .

martha + k-mart logo

. . . or when the old Penneys + Ralph Lauren teamed up

with that awesome American Living collection!

american living

I took a little trip through JCP online this morning,

just to see what’s what.

Martha’s got custom natural shades (yes, please!)

martha shade edge banding

+ voile* floor-length sheers

(*meaning no pesky polyester sheen!)

martha sheers pinch-pleat

Just the treatment I had in mind for the

living room windows

 of our Dutch colonial!

This room is my inspiration:

black room w. desk

Look how the golden wood tones
‘pop’ against those dark gray walls!

 Look at the golden wood tones of Martha’s ‘cinnamon’ shade!

martha shade sample -- cinnamon

They, too, would pop against dark gray walls!

Cinnamon is but one of dozens of choices

for Martha’s natural shades.

They’re also available edged with

either a 2″ or 1″ wide banding ,

in your choice of colors:

martha shade banding

The banding makes the shades
look more expensive!

For my sheers, I have choices, too!

martha sheer grommet top

Plain Jane solids . . .

. . . or something  with a pattern!

. . . or something
with a pattern!

 

Well, THAT was fun!  Methinks I’ll gas up the car + head to a JCP store,

to see all of this good stuff in person!


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